
You’ve invested time, energy, and heart into your food, your team, and your customer experience. But if you rely on national delivery platforms to reach your diners, you might be giving away your most valuable asset—your customers.
While third-party apps like DoorDash, Uber Eats, and Grubhub promise visibility and convenience, they quietly position themselves as the brand customers are loyal to—not your restaurant. The result? You’re doing the work, they’re building the relationship.
This is what we call the delivery loyalty trap—and it’s costing restaurants long-term revenue, brand equity, and control. Here's how it works, and how CravinGrub is helping restaurants break free and take back ownership of their customer relationships.
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